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Dynamics: Understanding and shaping the editorial process A simulation run with the ContentSIM software shows that this is not necessarily the case. Dealing with complex system it is unwise to reduce a problem to one factor, but it is crucial to include the whole system and its behaviour to find a appropriate solution. Solutions depending on one factor alone are often shortsighted and mostly wrong. Complex systems often do not behave as you expect them to For example choosing to increase editorial staff from 6 to 10 people (leaving unchanged the 8-hour-day and a productivity of 0.25 articles per hour), also increases the average number of articels from 80 to 150. But this does not mean that the website gets automatically more attractive. Instead, the system behaviour shows that the ratio of old to new content remains unchanged independent of the number of staff actually employed. Obviously the amount of fresh content increases with the number of staff, but at the same time the number of old content increases and therefore the ratio as an indicator of attractiveness remains invariant (ratio new content / old content with staff 10 = 150/600 = 0.25 - ration with staff 6 = 82/372 = 0,22 ).
To improve the attractiveness of the website or intranet it is crucial to minimize the amount of old content in the system by deploying staff for updating activities . Only with these updating actitivies it is possible to improve the ratio and therefore the attractiveness. System insights like these you gain with the application of the ContentSIM software.
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